## Cutting-edge casino material – Gaming – iGB
David Natroshvili, Chief Operating Officer of Spribe, discusses crash games and their potential to draw in a younger audience.
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**Cutting-edge casino material**
Gaming establishments are striving to incorporate fresh titles into their platforms to captivate a younger demographic, but most have struggled to persuade these individuals to transition from video and mobile games to online casinos.
Crafting games for this new generation necessitates a completely different strategy; merely altering the appearance of traditional slot machines is insufficient.
Incorporating elements from video games, such as quests and missions, and enabling players to progress through levels and unlock rewards is a positive step, but to create games that truly resonate with them, a completely novel approach is required.
A fresh perspective will give rise to a new breed of casino game that blends the most appealing aspects of video and mobile games, such as skill and social interaction, with the opportunity to wager and win real money.
Crash games, or as we refer to them, turbo games, are precisely what achieve this. They are essentially games with a “rising curve” that can abruptly end at any moment.
The competition is on, the multiplier keeps climbing, and participants must decide when to “collect” their earnings.
If they collect too soon, they’ll only receive a small reward. If they wait too long, the curve collapses, and they lose all their gathered winnings.
These games are specifically designed for mobile devices, although they still provide a fun and exciting experience on computers, they have straightforward user interfaces. They also have social aspects – our Aviator game offers in-game chat as well as real-time wagers and statistics for all participants – and are multi-player.
They also offer incredibly fast game rounds, which is exactly what millennials and Gen Z players are seeking. Certainly, slots offer similar round speeds, but they simply can’t compete in terms of involvement and interaction.
More and more operators are now offering these games – we work with over 1000 operators – but some operators still struggle with their placement in the game lobby and how to promote them to participants.
We suggest that operators offering crash games should treat them as casino games, not slots.
Operators also need to carefully consider how to promote these games to new and existing players, especially the player groups that are most drawn to these games. Millennials and Gen Z are a given, but as the game gains popularity, Baby Boomers are also beginning to play it.
In the realm of marketing, we recommend that operators utilize complimentary wagers as this is the most effective method to introduce players to the game. Aviator also incorporates a ‘Free Bet Shower’ promotional tool that randomly distributes complimentary bets within the chat.
For developers of fast-paced games, it is essential to clarify to players the experience they provide and its mechanics. We are presently collaborating closely with some of the most prominent affiliates in the market to accomplish this objective.
Operators are endeavoring to attract new, younger demographics to their casinos and sports betting platforms, and those offering innovative content such as crash games are consistently achieving this goal.
Ensuring these games are prominently displayed in the game lobbies, coupled with astute marketing and the ongoing educational efforts undertaken by suppliers, will guarantee that more players comprehend these games and the fast-paced, thrilling experience they provide.
This process will require time, but ultimately, these titles will dominate online casino lobbies as they offer significantly more enjoyment and engagement than traditional slot machines.
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