Playtech has declared a new five-year agreement with Flutter Entertainment to provide services for its Paddy Power, Betfair and Sky Casino brands. Playtech will supply its top-tier products and services for the three brands’ online gambling and live casino operations, as per the new agreement.
In addition to its industry-leading products and services, Playtech has teamed up with licensees to become synonymous with raising standards for responsible business and a safer gambling industry. Playtech spearheaded the development of the industry’s initial code of conduct on safer gaming design, working with leading operators and suppliers.
The five-year deal marks a substantial expansion of Playtech’s successful long-term partnership with key strategic partner Flutter. Playtech’s mature suite of products and services will be provided across Flutter’s numerous operations in Europe.
Furthermore, Playtech will keep supplying Paddy Power, Betfair, and Sky Casino with unique, dedicated studios to fulfill their live casino product requirements, including the exclusive release of Sky Vegas Live Casino in the early part of 2021.
Playtech’s Chief Operating Officer, Shimon Akad, provided a statement regarding the announcement: “Flutter is a key strategic partner for Playtech, so this new long-term agreement to deliver our innovative software and services across its four primary product categories is significant. It showcases the long-standing and robust relationship between Flutter and Playtech, and we anticipate continuing to collaborate with Flutter in its core markets over the next five years, supporting Paddy Power, Betfair, and Sky Casino.”
Flutter’s UK and Ireland CEO, Conor Grant, added: “We are pleased to have signed an extended agreement with Playtech. We have established a highly successful partnership over time and are excited to continue providing our clientele with software from one of the world’s leading providers of high-quality gaming products.”
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