Live! Casino & Hotel Louisiana Appoints Jamie Williams as Sales Lead

The Cordish Gaming Group has designated Jamie Williams as Sales Lead for their forthcoming Live! Casino & Hotel situated in Louisiana. In this capacity, Williams will spearhead sales initiatives for the $270 million establishment, poised to become a premier destination within the Shreveport-Bossier region upon its debut in early 2025.

The 550-key hotel will boast a 25,000 square foot event complex, already accepting bookings for gatherings and functions. This complex encompasses a grand ballroom, partitioned meeting spaces, a pre-function zone, a boardroom, and a stage, all complemented by cutting-edge audiovisual infrastructure.

Live! Casino & Hotel will hold the distinction of being the inaugural land-based casino in the Shreveport-Bossier market and the first Live!-branded property within Louisiana. The endeavor commenced construction in December 2023 at the location previously occupied by the Diamond Jacks Casino & Hotel.

Projections indicate the project will yield $35 million in gaming-related tax revenue for the City of Bossier City and $168 million in tax revenue for the State of Louisiana within its initial five years of operation. Furthermore, the project is anticipated to generate approximately 750 construction positions and 750 permanent employment opportunities.

Williams will provide leadership to a seasoned group of sales and event specialists in her new position.

Veteran hospitality expert, Jamie Williams, boasting a career spanning more than two and a half decades, is set to join the staff at the forthcoming Live! Casino & Hotel Louisiana. Her focus will be on guaranteeing the seamless execution of functions at the new location, collaborating closely with the culinary and beverage department.

Williams’ remarkable background encompasses leadership positions at renowned venues like the Golden Nugget Lake Charles Hotel & Casino, the Shreveport Convention Center, and the Horseshoe Bossier City Hotel & Casino.

John Chaszar, General Manager of Live! Casino & Hotel Louisiana, conveyed his assurance in Williams’ guidance, affirming that she will be key in initiating this thrilling new enterprise and nurturing a first-rate team to provide the extraordinary encounters synonymous with the Live! brand.

This advancement follows Cordish Company’s purchase of Diamond Jacks Casino in the fourth month of 2023, a calculated maneuver to strengthen the Live! brand’s footprint in the South Central and Southeastern regions of the United States. Live! Casino & Hotel Louisiana is poised to be a leading entertainment destination, showcasing over 47,000 square feet of gaming area, encompassing 1,000 slot machines, digital table games, live table games, and a designated sports wagering section. The establishment will also present a vast 30,000 square feet of space allocated for dining and entertainment purposes.

Author

By Mia "Mystique" Turner

This versatile author holds a Master's degree in Statistics and a Bachelor's in Psychology. They have a strong foundation in experimental design, psychometrics, and behavioral analysis, which they apply to the study of player behavior and decision-making in casino settings. Their articles and reviews provide readers with insights into the psychological factors influencing gambling behavior and the strategies used by casinos to create engaging gaming experiences. They are committed to promoting responsible gambling practices through the use of statistical analysis and behavioral interventions.

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