A top sports wagering technology firm, BtoBet, has expanded its collaboration with PremierBet, a major pan-African gaming company. This long-term deal expands on a fruitful partnership that started in 2017. As a NeoGames subsidiary, BtoBet will continue to furnish PremierBet with its state-of-the-art platform and services under this renewed agreement.
A spokesperson for PremierBet conveyed their excitement, remarking, “In our pursuit to bolster our standing within the African market, we are delighted to prolong our alliance with BtoBet, a joint effort that has already generated remarkable achievements for our brand. Utilizing BtoBet’s sophisticated technology and offerings will undoubtedly elevate our competitive advantage. This pact represents a pivotal element of our extended strategy to provide an unmatched player encounter, and we eagerly look forward to continuing our close cooperation with BtoBet to further cultivate this partnership.”
BtoBet’s worldwide growth has been noteworthy, especially in regions like Latin America and Europe. This renewed accord with PremierBet signifies a significant turning point as it marks the provider’s initial foray into Africa since its collaboration with Sojogo in Mozambique in August 2022.
Dima Reiderman, BtoBet’s Managing Director, stated, “We are pleased to reinforce this partnership through this extension. BtoBet remains dedicated to assisting PremierBet in broadening its reach and solidifying its status as a premier operator within Africa.”
BtoBet, a top provider of sports wagering technology, delivers advanced platforms enabling companies such as PremierBet to truly stand out in the sector. Their collaboration with such a prominent industry player is a source of great excitement.
This revitalized alliance follows BtoBet’s January regulatory green light from the Alcohol and Gaming Commission of Ontario (AGCO), permitting the firm to partner with PremierBet in introducing their offerings to Ontario within the framework of the updated guidelines.
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