The gaming company has elevated its collaboration with the legendary Mexican soccer team, Monterrey Rayados, taking on the role of principal backer.
While previously an official supporter, Codere now assumes the position of the club’s official wagering associate, with their emblem prominently featured on the front of the team’s shirts. This notable shift was unveiled in a recent exhibition game against Guadalajara, where the athletes donned the new jerseys, alternating between home and away uniforms at the interval to display the Codere branding.
Anticipate seeing Codere’s visibility throughout the club’s arena, encompassing a designated “Codere Box” and prominent branding in other zones. They’ve also initiated a multi-platform promotional campaign spanning television, radio, and digital platforms to engage with both Rayados supporters and sports wagering aficionados.
To further involve fans, Codere is developing several marketing endeavors, including distinctive stadium encounters, ticket distributions, and premium packages. Alberto Telias, Marketing Director of Codere Online, conveyed his assurance in the alliance, stating that both entities share an objective for expansion and achievement. He posits that aligning with a club as celebrated as Monterrey is a calculated maneuver in their growth within the Mexican marketplace.
Monterreys Chief Operating Officer, Pedro Esquivel, is truly enthusiastic about this fresh collaboration with Codere. He asserts it’s a complete revolution – not solely for the squad, but for the supporters and all those passionate about football and athletics broadly. He’s convinced this will elevate everything to an entirely new echelon.
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