Betsson has partnered with CONMEBOL, the South American football governing entity, to secure an official regional partnership for the iconic Copa América competition in 2021. This collaboration furthers Betsson’s assertive growth strategy in the Latin American region, where they recently debuted in nations such as Brazil, Colombia, and Argentina. They’ve also been making waves with sponsorships in Peru, elevating their visibility across the continent.
This agreement is a major victory for Betsson. They’ll receive premium brand visibility, encompassing stadium advertisements and prominent positions on video displays. Additionally, they’ll be showcased on the tournament’s official website and mobile application. As an added bonus, Betsson will hold the exclusive sponsorship for the “Player of the Week” vote on Copa América’s social media platforms – a guaranteed method to connect with enthusiastic supporters.
Betsson CEO, Jesper Svensson, expressed his enthusiasm: “We at Betsson are fervent about sports, particularly football. What superior way to demonstrate this than by participating in the world’s oldest international football tournament?” He underscored their dedication to the region, pledging to maintain fan “engagement through captivating, genuine experiences.”
Notably, Betsson enjoys a distinctive advantage within this partnership. During matches featuring the Colombian national team, they can utilize branding from their Colombia-specific brand, Colbet.
CONMEBOL’s Commercial Director, Juan Emilio Roa, summarized the partnership: “We are confident that this alliance signifies a substantial landmark in the history of the Copa América.”
Its all concerning the magnificent sport! Enthusiasts throughout South America will be fixated on their televisions, experiencing a whirlwind of feelings as their national squads compete for triumph in the planet’s most esteemed international competition.
In this instance, the championship will be hosted by both Argentina and Colombia, featuring ten South American countries – Argentina, Bolivia, Brazil, Chile, Colombia, Ecuador, Paraguay, Peru, Uruguay, and Venezuela – all contending for the desired championship from June 13th to July 10th, 2021.
admin