An 888s partnership agreement with the New York Jets is causing a stir.
Despite the NFL’s prohibition on promotions for sports wagering services, the gaming enterprise secured an agreement with the Jets. Although not officially declared by the Jets, 888 included “Official Partner of the New York Jets” on its web portal. Jets supporters are well aware of the partnership, as vibrant orange 888.com flags were showcased outside MetLife Stadium on Sunday. The banner omitted any reference to 888’s sports wagering offerings, which would be unacceptable under NFL regulations. However, 888.com’s main webpage prominently displays a football athlete alongside a direct connection to its sports wagering options. The NFL’s guidelines forbid any sportsbook marketing due to apprehensions regarding heightened gambling issues, particularly among youth. Nevertheless, it seems 888 and the Jets may have discovered a workaround, potentially becoming a growing worry for the NFL moving forward. The NFL did revoke its ban on casino promotions this season; thus far, spokespersons from the Jets, the NFL, and 888 have all refused to remark on the sponsorship arrangement.
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