Betfair Secures Sponsorship Agreement with Brazilian Football Club Cruzeiro
Gaming leader Betfair has teamed up with Cruzeiro, a legendary Brazilian soccer organization, in a sponsorship arrangement intended to support the team’s comeback to the premier league.
This two-year pact will showcase Betfair prominently on the men’s squad jerseys and will expand its visibility to the women’s team uniforms and throughout the club’s online platforms.
Cruzeiro’s CEO, Gabriel Lima, conveyed his eagerness, remarking, “This significant collaboration aligns with Cruzeiro’s standing. It’s overflowing with strength and possibility. The club is at an exceptional point.”
He stressed the importance of restoring supporter trust, saying, “Through our committed and skilled endeavors, we’re reconstructing our fan base, which is paramount to us.”
Lima sees the collaboration with Betfair, an industry frontrunner, as a critical move in Cruzeiro’s path back to the summit of Brazilian football.
Beyond financial backing, Betfair intends to engage Cruzeiro supporters through a range of activities, including prize drawings, VIP perks, exclusive deals, and unique experience opportunities.
Betfair will also incorporate Cruzeiro’s brand across its digital channels, website, and interview backgrounds.
Kimberly Daly, Managing Director International at Betfair International, expressed her enthusiasm for the collaboration, stating, “We are delighted with this partnership, as it enables us to back Cruzeiro during a special and significant period in their over 100 years of history.”
This collaboration demonstrates significant backing for all individuals associated with Cruzeiro, encompassing both the male and female squads. Betfair recognizes that a club’s most valuable asset is its fanbase. This initiative will revolutionize the fan experience. We aim to provide them with exclusive access and opportunities available solely through Betfair.”
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