The Swedish gaming company, ATG, is making a significant foray into the realm of fantasy sports through a substantial collaboration with Scout Gaming Network. They will be leveraging Scout’s proficiency as a Stockholm-based B2B supplier renowned for its daily fantasy sports, sports betting, and fantasy sports offerings.
To commemorate the initiation, ATG is going all out with some highly alluring fantasy sports competitions. Imagine a Champions League elimination tournament boasting an impressive 2.5 million SEK (approximately $260,000 USD) prize fund, where the victor is assured to secure a minimum of half a million SEK! Furthermore, to commence the festivities, they are also organizing a series of Premier League tournaments in the initial week, with a collective prize pool surpassing 1 million SEK.
This alliance is mutually beneficial: ATG gains entry into Scout Gaming’s extensive tournament network, and they can substantially enhance their customer offerings with an even wider array of daily and season-long fantasy sports choices.
Andreas Ternström, Chief Executive Officer of Scout Gaming Group, is justifiably elated: “Welcoming ATG, a prominent entity in the Swedish market, to our network is exceptional. Their players are in for a real treat with these high-stakes fantasy sports competitions. It’s an astute maneuver by ATG – fantasy sports have a proven track record of enhancing engagement and keeping players entertained, ultimately resulting in increased lifetime value.”
The sports wagering platform has experienced a surge in usage since its debut three years back,” remarked Christian Erlandsson, Chief of Sportsbook at ATG. “Incorporating fantasy athletics into the equation is truly exhilarating as it enhances the robustness of our complete product lineup.”
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