BetUK elevates its equestrian gaming experience! They’ve inked a long-term agreement to back the All-Weather Championships, a series of races occurring throughout the United Kingdom during the colder season. This represents a significant move for BetUK, marking their initial major horse racing partnership and providing an opportunity to connect with a vast viewership.
The collaboration with Arena Racing Company (ARC) positions BetUK to be the prominent name at four of the six all-weather courses in the UK. Imagine prime promotional placement, race designations, you get the idea – BetUK’s presence will be widespread.
Both BetUK and ARC express enthusiasm for the joint effort. Chris Welch, Chief Commercial Officer at LeoVegas Group (BetUK’s parent company) stressed the significance of securing the ideal partner, particularly for their first venture into this level of sponsorship. David Leyden Dunbar, ARC’s Commercial Director, emphasized how the All-Weather Championships have become an integral element of the UK racing schedule, making this an ideal pairing for a brand seeking to make a substantial impact.
We were delighted to welcome BetUK as a fresh collaborator for the tournament. Their backing of short, middle, and long-distance competitions is immensely valued.”
This exhilarating event’s tenth cycle commences tomorrow, Tuesday, the 18th of October, at the Newcastle Racecourse.
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