Betano, a betting company, and FC Porto, a football club, have agreed to a four-year sponsorship agreement that will feature the betting brand on the team’s renowned jerseys. This noteworthy collaboration represents only the third time in forty years that FC Porto has allowed a brand to be displayed on their shirts.
George Daskalakis, CEO of Kaizen Gaming, the organization behind Betano, conveyed his enthusiasm, emphasizing the international reputation of FC Porto. He stressed that this collaboration represents a profound belief in Betano and their dedication to Portuguese football.
Reiterating this view, FC Porto’s president, Jorge Nuno Pinto da Costa, emphasized the club’s commitment to partnering with top-tier brands. He perceives the collaboration as a testament to both entities’ pursuit of greatness both on and off the field.
This arrangement expands on an already robust association, as Betano has served as FC Porto’s official betting associate since the 2021/22 season.
This telecommunications firm maintains comparable promotional agreements with additional Portuguese soccer organizations, such as Sporting Lisbon and Benfica.
Their controlling entity, Kaizen Gaming, has cultivated an extensive collection of football sponsorships throughout Europe and Latin America through both Betano and their Hellenic online sportsbook, Stoiximan.
Among the other clubs financially supported by Kaizen Gaming are Fluminense and Atlético Mineiro in Brazil, Universidad de Chile and La Serena in Chile, FCSB and Universitatea Craiova in Romania, and Olympiacos and PAOK in Greece.
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