A prominent online gaming company, Betsson, has secured a sponsorship agreement with Colo-Colo, the celebrated powerhouse of Chilean soccer. This collaboration represents a calculated step by the Swedish firm to bolster its standing within the thriving Latin American market.
The arrangement will feature Betsson’s emblem prominently displayed on the sleeve of Colo-Colo’s renowned black and white shirts throughout the 2022 season. The potential for extension exists, indicating a possible enduring alliance with the Chilean titans.
Situated in the dynamic capital of Santiago, Colo-Colo is a storied club boasting an impressive collection of 32 league championships. They hold the unique honor of being the sole team in Chilean soccer history never to face relegation from the top tier.
Betsson considers this association a crucial element of its worldwide approach to aligning with esteemed sporting occasions and institutions.
Samuel Pérez, the Business Director of Colo-Colo, conveyed his excitement, remarking, “We are delighted to embrace Betsson, one of the most significant gaming providers globally, into our network of sponsors. This pact signifies a substantial turning point and the commencement of a fresh chapter for our organization. Partnering with an enterprise that possesses over 55 years of international expertise will undoubtedly elevate Colo-Colo’s profile both regionally and on the global stage.”
This recent agreement augments Betsson’s expanding collection of prosperous partnerships throughout Latin America, underscoring their dedication to the region.
The Director of Business Expansion for South America, Andrea Rossi, highlighted their dedication to not only growing within the area but also collaborating with and supporting local soccer organizations.
He feels this strategy benefits everyone: it increases the company’s visibility while providing clubs with the means to invest in athletes, training, and infrastructure – ultimately fostering the development and prosperity of the sport they are all passionate about.